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Sloman's Economics has understandably become the most successful European-originated introduction to economics. The text has been carefully developed over four editions with one overriding aim: to make the subject of economics exciting, relevant and as clear to understand as possible. John Sloman combines a direct and straightforward writing style with a wealth of applied material, both to illustrate theory and policy and to bring the subject alive for students by relating it to contemporary issues. This combination provides students with an unrivalled learning tool for their first course in economics.