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商品詳細

Name: Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches.
Author: Berger, Arthur Asa
ISBN: 978-0-7619-1852-3

Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches. メディアとコミュニケーション研究

・ISBN 978-0-7619-1852-3 cloth

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・ISBN 978-0-7619-1853-0 paper

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著者・編者	Berger, Arthur Asa,
出版社	(Sage, US)
出版年月	2000
ページ数	295 pp.
言語	ENG
ニュース番号	＜462-1440＞

解説

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.