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Economics in a Business Context. 3rd ed.
・ISBN 978-1-86152-400-3 paper GB£ 79.99
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★★★
| 著者・編者 | Haslam, C. / Neale, A. / Johal, S., |
|---|---|
| 出版社 | (Thomson Learning, UK) |
| 出版年月 | 2000 |
| ページ数 | 257 pp. |
| 言語 | ENG |
| ニュース番号 | ＜461-526＞ |
解説
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.