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Multinationals as Flagship Firms : Regional Business Networks. 旗艦企業としての多国籍企業 -地域でのビジネス・ネットワーク-
・ISBN 978-0-19-829562-4 2000 hard GB£ 57.00
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・ISBN 978-0-19-925818-5 2003 paper GB£ 51.00
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版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
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★★★
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-19-169852-1
| 著者・編者 | Rugman, Alan M. / D'Cruz, Jo R., |
|---|---|
| 出版社 | (Oxford U. Pr., UK) |
| ページ数 | 232 pp. |
| 言語 | ENG |
| ニュース番号 | <460-504 462-503> |
解説
The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm. In each business network strategic leadership is provided by the flagship firm, which is defined as a multinational enterprise. It has other partners: key suppliers; key customers; key competitors; and key partners in the non-business infrastructure. These business networks are usually located in the 'triad' regions of the European Union, North America, and Japan. There are strong cross-border network linkages within these regions, but less 'globalization' than regional economic integration. The theory of the flagship firm/five partners model is applied to the telecommunications, chemicals, automotive, and electronics sectors, amongst others, and the book reports on both empirical studies and field research of the international competitiveness of these sectors. The book will be of interest to academics, students, and professionals in the areas of international business, strategic management, political science, law, and sociology.