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A General Theory of Competition : Resources, Competences, Productivity, Economic Growth. 競争の一般理論－資源、コンピタンス、生産性、経済成長
・ISBN 978-0-7619-1728-1 cloth GB£ 174.00
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お気に入り
★★★
・ISBN 978-0-7619-1729-8 paper GB£ 125.00
￥39,600.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4522-2032-1
| 著者・編者 | Hunt, Shelby D., |
|---|---|
| シリーズ | Marketing for a New Century Series |
| 出版社 | (Sage, US) |
| 出版年月 | 2000 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜460-478＞ |
解説
Hunt convincingly demonstrates that competition is not about dividing up limited resources but about creating more resources and thus competition is pro-society. This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth. Consequently, executives and entrepreneuers, management consultants, public makers, and scholars and students in economics, law, political science, and business should read and study this book. -Robert F. Lusch, University of Oklahoma This book develops a new theory of competition. This theory - labeled "resource-advantage theory" - stems from no single research tradition, but draws on several different traditions in economics, management, marketing, and sociology. In this ground-breaking volume, Shelby Hunt articulates R-A theory, uses the theory to explain and predict economic phenomena, and shows how (and why) it explains and predicts such phenomena.