株式会社極東書店トップ ＞ 商品一覧 ＞ Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty.
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解説
Two highly successful services management experts show how to differentiate, innovate, and market "the intangible service experience" in order to be profitable in today's world. They warn against copying the strategies of product-oriented companies and explain how companies can dare to be different, avoid the "be-better trap," and still be number one with the right customers.