株式会社極東書店トップ ＞ 商品一覧 ＞ Leading Product Innovation : Accelerating Growth in a Product-Based Business.
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解説
Product innovation is a key business process in the manufacturing enterprise, and for many firms it is central to restoring performance excellence, increased market share and profit growth. Written for managers both familiar with product design and new to the field, this study explains how to understand the product innovation process, identify flaws in its operation and implement improvements to restore it to competitive levels of performance. Its general principles, conceptual models and real-life stories should provide any manufacturing professional with tools for dealing with business performance issues