株式会社極東書店トップ商品一覧The Nordstrom Way : The Inside Story of America's #1 Customer Service Company. 2nd ed.

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The Nordstrom Way

The Nordstrom Way : The Inside Story of America's #1 Customer Service Company. 2nd ed. ノードストロームの内幕 第2版

・ISBN 978-0-471-35486-4 cloth

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著者・編者Spector, Robert / McCarthy, P. D.,
出版社(Wiley, US)
出版年月1999
ページ数244 pp.
言語ENG
ニュース番号<459-479 459-L44>

解説

When it comes to customer service, American retail giant Nordstrom is the standard against which all other companies are measured. Newly updated and revised, this text provides a candid and uncensored behind-the-scenes look at how Nordstrom has achieved its extraordinary success, with an annual revenue of $4 billion and an army of satisfied customers. The author also cuts through the mystique surrounding Nordstrom culture to show how other firms can imitate the retail legend's example.