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Name: Marketing across Cultures. 3rd ed.
Author: Usunier, Jean-Claude
ISBN: 978-0-13-010668-1

Marketing across Cultures. 3rd ed.

・ISBN 978-0-13-010668-1 paper

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著者・編者	Usunier, Jean-Claude,
出版社	(Financial Times / Prentice Hall, UK)
出版年月	1999
ページ数	600 pp.
言語	ENG
ニュース番号	＜458-551＞

解説

Marketing Across Cultures is a unique and successful text, popular because of its topical and engaging cultural perspective, an angle which other texts do not cover in such detail. Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.