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Name: Marketing : Real People, Real Choices. 2nd ed.
Author: Solomon, Michael R. / Stuart, E. W.
ISBN: 978-0-13-021304-4

Marketing : Real People, Real Choices. 2nd ed.

・ISBN 978-0-13-021304-4 hard

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著者・編者	Solomon, Michael R. / Stuart, E. W.,
出版社	(Prentice Hall, UK)
出版年月	1999
ページ数	736 pp.
言語	ENG
ニュース番号	＜458-550＞

解説

No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.