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Name: Marketing : An Introduction. 5th ed.
Author: Armstrong, Gary / Kotler, P.
ISBN: 978-0-13-012771-6

Marketing : An Introduction. 5th ed.

・ISBN 978-0-13-012771-6 paper

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著者・編者	Armstrong, Gary / Kotler, P.,
出版社	(Prentice Hall, UK)
出版年月	1999
ページ数	575 pp.
言語	ENG
ニュース番号	＜458-543＞

解説

For courses in Principles of Marketing at four year and two year colleges.

This accessible, shorter overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars-(1) theory and concepts; (2) practices and applications; and (3) pedagogy-cultivating an efficient, effective teaching and learning environment.