商品詳細

The new edition of this popular text explores the realities of executing global strategies and helps students develop the knowledge, perspective, and skills they need in order to conduct global business successfully. International Management Behavior, Fourth Edition is designed with students in mind. It has been thoroughly restructured and extended to increase coherence and incorporate the very latest management issues. The combination of text, readings and real-life case studies help students understand that international business success is gained by combining good business practice with an understanding of intercultural dynamics.The new features of this book include:Updated case studies covering a range of industries of different sizes, in countries around the world. A selection of new, up-to-date readings. Revised, user-friendly text. A new, field-tested framework for improving cross-cultural communications.For more information please visit: http: //www .blackwellpublishers.co.uk/lane/