商品詳細

This streamlined text has a sharp focus, covering only the topics of finance which are relevant to business students and at a level which is entirely appropriate for their needs. Uniquely this book integrates text and substantive real world cases and its practical approach will help students learn how to use financial concepts and tools to solve a wide variety of business problems encountered in modern organisations. This book will empower students to conduct systematic analysis, build their own innovative action plans, understand and manage risk and create more profit, cash and value for an organisation. The book includes cross-over material to both general operational and strategic business issues and takes a highly practical approach.