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Name: Applied Marketing Research : An Applied Orientation. 3rd ed.
Author: Malhotra, Naresh
ISBN: 978-0-13-083044-9

Applied Marketing Research : An Applied Orientation. 3rd ed.

・ISBN 978-0-13-083044-9 cloth

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著者・編者	Malhotra, Naresh,
出版社	(Prentice Hall, US)
出版年月	1999
ページ数	890 pp.
言語	ENG
ニュース番号	＜457-L202＞

解説

Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the success of previous editions by being even more current, contemporary, illustrative and user-friendly.