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Name: Market Driven Strategy : Processes for Creating Value. With a new intro. by the author.
Author: Day, George S.
ISBN: 978-0-684-86536-2

Market Driven Strategy : Processes for Creating Value. With a new intro. by the author.

・ISBN 978-0-684-86536-2 cloth

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著者・編者	Day, George S.,
出版社	(Free Pr., US)
出版年月	1999
ページ数	432 pp.
言語	ENG
ニュース番号	＜457-L179＞

解説

In 1990, George Day coined the phrase 'market-driven' and revolutionised the way companies worldwide think about business. Day reminds us that every employee in every company needs to always consider the market, not just the marketing or sales departments. Day provides a step-by-step guide to a proven five-step system for becoming market-driven: select markets, differentiate products, choose communication and distribution channels, decide on the scale and scope of support activities, and select areas for future growth. This pioneering volume, enhanced by examples from Day's work with such world-renowned companies as General Motors, Marriott, Kodak, General Electric, H.J.Heinz, IKEA, Nestle, and 3M, is the essential guide to this proven strategic approach.