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株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Management : An Asian Perspective. 2nd ed.

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Marketing Management

Marketing Management : An Asian Perspective. 2nd ed. P.コトラー他著 マーケティング管理－アジアの視点　第2版

・ISBN 978-0-13-010980-4 paper

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著者・編者Kotler, Philip / Swee Hoon Ang / Leong, Siew Meng et al.,
出版社(Prentice Hall, SI)
出版年月1999
ページ数904 pp.
言語ENG
ニュース番号＜457-580＞

解説

Appropriate for capstone undergraduate and graduate courses. The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.