商品詳細

Name: Handbook of Political Marketing.
Author: Newman, Bruce I. (ed.)
ISBN: 978-0-7619-1109-8

Handbook of Political Marketing. 政治的マーケティング活動ハンドブック

・ISBN 978-0-7619-1109-8 cloth

絶版

お気に入り ★★★

Provides a state of the art review of the role of marketing - good and bad - in political campaigns