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商品詳細

Name: Marketing Public Health : Strategies to Promote Social Change.
Author: Siegel, Michael / Doner, L.
ISBN: 978-0-8342-1071-4

Marketing Public Health : Strategies to Promote Social Change.

・ISBN 978-0-8342-1071-4 hard

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著者・編者	Siegel, Michael / Doner, L.,
出版社	(Aspen Pub., US)
出版年月	1998
ページ数	350 pp.
言語	ENG
ニュース番号	＜456-L79＞

解説

This book explores the marketing challenges that the industry of public health faces, & outlines the steps involved in planning a specific public health campaign