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Name: Advertising.
Author: Wright, Ray
ISBN: 978-0-273-63289-4

Advertising.

・ISBN 978-0-273-63289-4 paper

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著者・編者	Wright, Ray,
出版社	(Financial Times Management, UK)
出版年月	1999
ページ数	320 pp.
言語	ENG
ニュース番号	＜456-512＞

解説

A European advertising text, packed with practical examples, which will be ideal for all students of advertising. Advertising will be a core text for courses in advertising at 3/4th year level as well as CAM diploma and certificate students. In addition marketing communications will find it useful as supplementary reading.