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Name: Marketing Management and Strategy : Marketing Engineering Applications.
Author: Lilien, Gary L. / Rangaswamy, A.
ISBN: 978-0-321-04640-6

Marketing Management and Strategy : Marketing Engineering Applications.

・ISBN 978-0-321-04640-6 paper with CD-ROM

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著者・編者	Lilien, Gary L. / Rangaswamy, A.,
出版社	(Addison-Wesley, US)
出版年月	1999
ページ数	128 pp.
言語	ENG
ニュース番号	＜456-508＞

解説

This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (1998). This supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office '97 for Windows) which include sections relating to a basic marketing or marketing strategy course, allowing professors to integrate quantitative applications into these courses.