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Name: The Future of Brands : Twenty-Five Visions.
Author: Clifton, Rita / Maughan, E. (eds.)
ISBN: 978-0-333-77673-5

The Future of Brands : Twenty-Five Visions.

・ISBN 978-0-333-77673-5 hard

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著者・編者	Clifton, Rita / Maughan, E. (eds.),
出版社	(Macmillan, UK)
出版年月	2000
ページ数	112 pp.
言語	ENG
ニュース番号	＜456-504＞

解説

Brands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this volume, leading international opinion formers from many different fields give their visions of the future of brands.The book asks the question as to which brands will dominate in the next 25 years.