商品詳細

Pankaj Ghemawat, respected and renowned Harvard University professor, has designed and written a business strategy text to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.*Contemporary strategic issues are grounded within an historical perspective.*A focus on business-level strategy allows MBA students to focus on strategies that have the greatest potential of improving business performance.*An integrated, core set of Harvard Business School cases deepens and extends the concepts developed in the chapters.*These extensively class-tested cases explore a range of strategy concepts in a variety of industries.