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商品詳細

Name: Leveraging Japan : Marketing to the New Asia.
Author: Fields, George / Katahira, Hotaka / Wind, J. et al.
ISBN: 978-0-7879-4663-0

Leveraging Japan : Marketing to the New Asia.

・ISBN 978-0-7879-4663-0 cloth

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著者・編者	Fields, George / Katahira, Hotaka / Wind, J. et al.,
シリーズ	The Jossey-Bass Business and Management Series
出版社	(Jossey-Bass, US)
出版年月	2000
ページ数	328 pp.
言語	ENG
ニュース番号	＜456-466 456-L109＞

解説

The first book since recent Asian market turmoil to explore the fundamental shifts in the Japanese market and identify the opportunities these changes create for Western companies in Japan and the rest of Asia