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Name: Common Interest, Common Good : Creating Value through Business and Social Sector Partnerships.
Author: Sagawa, Shirley / Segal, E.
ISBN: 978-0-87584-848-8

Common Interest, Common Good : Creating Value through Business and Social Sector Partnerships.

・ISBN 978-0-87584-848-8 hard

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著者・編者	Sagawa, Shirley / Segal, E.,
出版社	(Harvard Business School, US)
出版年月	1999
ページ数	350 pp.
言語	ENG
ニュース番号	＜456-449＞

解説

Explore innovative alliances between for-profit and not-for-profit industries, from corporate sponsorships and cause-related marketing to employee volunteer programs