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Name: Marketing Communications Classics : An International Collection of Classic and Contemporary Papers.
Author: Arnott, David / Fitzgerald, M.
ISBN: 978-1-86152-507-9

Marketing Communications Classics : An International Collection of Classic and Contemporary Papers. マーケティング・コミュニケーションの古典

・ISBN 978-1-86152-507-9 paper

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著者・編者	Arnott, David / Fitzgerald, M.,
出版社	(Thomson Learning, UK)
出版年月	2000
ページ数	524 pp.
言語	ENG
ニュース番号	＜455-499＞

解説

Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.