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Name: Hands-On Social Marketing : A Step-By-Step Guide.
Author: Weinreich, Nedra Kline
ISBN: 978-0-7619-0866-1

Hands-On Social Marketing : A Step-By-Step Guide.

・ISBN 978-0-7619-0866-1 cloth

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・ISBN 978-0-7619-0867-8 paper

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著者・編者	Weinreich, Nedra Kline,
出版社	(Sage, US)
出版年月	1999
ページ数	300 pp.
言語	ENG
ニュース番号	＜455-498＞

解説

This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.