商品詳細

The Economics of Leisure and Tourism tackles issues that will affect the sector into the next century including globalization, virtual leisure, and the grey and green revolutions. Essentially a real world text in applied economics, it explains the necessary economic theories from first principles and applies them to a range of leisure and tourism problems and issues at the consumer, business, national and international level. Areas covered include: consumers, suppliers and markets; reasons for market intervention; analysis of the operation environment; market strategies; economic impacts; environmental issues; strategies for green leisure and tourism provision. The text is international in its outlook, taking examples from Brazil, China, India and Japan, as well as Europe and the USA, to illustrate multinational provision, tourism and leisure as strategies for economic development, and emerging markets. It also contains features designed for ease of student use such as: visual mapping of chapter contents; chapter objectives; diagrams, data and news cuttings; summaries of key points; short answer questions; case studies.