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商品詳細
Business-driven Research and Development : Managing Knowledge to Create Wealth. 富を創造するために知識を管理する
・ISBN 978-0-333-77650-6 hard EUR 99.99
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お気に入り
★★★
| 著者・編者 | Ganguly, Ashok, |
|---|---|
| 出版社 | (Macmillan, UK) |
| 出版年月 | 1999 |
| ページ数 | 202 pp. |
| 言語 | ENG |
| ニュース番号 | ＜455-459＞ |
解説
Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.