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Name: Quantitative Methods in Marketing. 2nd ed.
Author: Hooley, Graham / Hussey, M.
ISBN: 978-1-86152-417-1

Quantitative Methods in Marketing. 2nd ed.

・ISBN 978-1-86152-417-1 paper

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著者・編者	Hooley, Graham / Hussey, M.,
出版社	(International Thomson Business Pr., UK)
出版年月	1999
ページ数	300 pp.
言語	ENG
ニュース番号	＜454-519＞

解説

Marketing is second only to the physical sciences in its use of quantitative techniques. "Quantitative Methods in Marketing" provides a survey of the latest techniques used by marketers and market research organisations.