株式会社極東書店トップ商品一覧Retailing. 3rd ed.

商品詳細

Retailing.

Retailing. 3rd ed.

・ISBN 978-0-03-024758-3 hard

絶版

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著者・編者Dunne, Patrick / Lusch, R.,
出版社(Dryden Pr., US)
出版年月1999
ページ数656 pp.
言語ENG
ニュース番号<454-517>

解説

This third edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. The authors have added many new and exciting features. Given the impact of the Internet and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. Thus, every chapter in this text discusses the impact of the Internet and Global Retailing on retailing concepts and practices. Retailing provides the student with an understanding of the inter-relationship of the various activities that retailers face daily and highlights how retailers must use both creativity and analytical skills in order to solve the problems of today's fast-paced environment.