株式会社極東書店トップ > 商品一覧 > Effective Crisis Management : Worldwide Principles and Practice.
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解説
Crisis management is a high profile activity driven by the globalization of business. It is required to deal with, for example, a life-threatening catastrophe, a product failure, recalls, tampering, or employee crime. The symptoms of a crisis can include loss of morale, protests, lawsuits, and regulatory scrutiny. This book presents the crisis environment, the principles and methods of crisis managment, and stresses the importance of preparing for crisis.