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Name: The Search for a Method : Focus Groups and the Development of Mass Communication Research.
Author: Morrison, David E.
ISBN: 978-1-86020-540-8

The Search for a Method : Focus Groups and the Development of Mass Communication Research.

・ISBN 978-1-86020-540-8 paper

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著者・編者	Morrison, David E.,
出版社	(U. Luton Pr., UK)
出版年月	1998
ページ数	256 pp.
言語	ENG
ニュース番号	＜454-1396＞

解説

"The Search for a Method" covers the origins, path and practice of focus group research. It provides not only a detailed methodological critique, but also a focused look at the beginnings of modern modes of mass communication research. "The Search for a Method" details the historical context of the research setting created by Lazarsfeld and shows how focus groups grew out of a tradition of quantitative as opposed to qualitative research. "The Search for a Method" will be of interest to academics, practitioners and students of media related studies and social studies, but will also have a wider appeal to anyone involved in research and its methodology.