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The premise of this text is that students learn financial statement analysis most effectively by performing the analysis on actual companies. Important concepts and analytical tools are presented and their applications demonstrated using the financial statements of The Coca-Cola Company. Students learn to integrate concepts from economics, business strategy, accounting, and other business disciplines providing them with a more informed basis for interpreting financial statement ratios. A financial statement analysis package is available to aid in analytical tasks freeing time the analyst can devote to interpretation. The text is perfect for courses on financial reporting found in accounting, finance and economics departments, and is suitable for MBA and upper-level undergraduate courses. Features: * Students more easily grasp financial statement analysis through the integration of Coca Cola's financial statements and notes throughout the text, and through more detailed coverage of the Coca Cola company in the appendices. * Numerous examples in the text-approximately 10 per chapter-are based on the financial information of actual companies. Examples, problems, and cases using companies such as Sun Microsystems, Nokia, Microsoft, and Ericsson are of high interest to students.