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Name: The Marketing Research : Project Manual. 4th ed.
Author: Jarboe, Glen R.
ISBN: 978-0-538-89148-6

The Marketing Research : Project Manual. 4th ed.

・ISBN 978-0-538-89148-6 paper with FD

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著者・編者	Jarboe, Glen R.,
出版社	(South-Western College Pub., US)
出版年月	1999
ページ数	235 pp.
言語	ENG
ニュース番号	＜452-L47＞

解説

Designed for instructors who require a real-world marketing research project for their course. This manual saves valuable class time by providing clear and concise explanations of the research process. It offers a detailed, step-by-step procedure for students to follow in conducting a market research project, with an emphasis on survey research and data analysis. The text includes sample questionnaires, computer output, data analysis using statistical software packages like STATISTICA and SPSS for Windows, and a data disk with data sets formatted for STATISTICA, SPSS, or Excel.