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Name: Managerial Economics : Applications, Strategy, and Tactics. 8th ed.
Author: McGuigan, J. R. / Moyer, R. C. / Harris, F. H. B.
ISBN: 978-0-538-88106-7

Managerial Economics : Applications, Strategy, and Tactics. 8th ed.

・ISBN 978-0-538-88106-7 cloth

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著者・編者	McGuigan, J. R. / Moyer, R. C. / Harris, F. H. B.,
出版社	(South-Western College Pub., US)
出版年月	1999
ページ数	736 pp.
言語	ENG
ニュース番号	＜452-L39＞

解説

With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyze and solve real world business problems. Over 200 applications, corporate examples, and "managerial challenges" support this approach. This edition includes extensive coverage of analytical tools including game-theoretic tactics, best-practices mechanism design, and information economics. It also thoroughly integrates international issues and devotes an entire chapter to managing export products.