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Name: Global Marketing Management. 6th ed.
Author: Keegan, Warren J.
ISBN: 978-0-13-903023-9

Global Marketing Management. 6th ed.

・ISBN 978-0-13-903023-9 cloth

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著者・編者	Keegan, Warren J.,
出版社	(Prentice Hall, US)
出版年月	1999
ページ数	752 pp.
言語	ENG
ニュース番号	＜452-536＞

解説

For graduate courses in International and Global Marketing.

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.