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Name: Services Marketing : European Perspectives.
Author: Lovelock, Christopher / Vandermerwe, S. / Lewis, B.
ISBN: 978-0-13-095991-1

Services Marketing : European Perspectives.

・ISBN 978-0-13-095991-1 paper

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著者・編者	Lovelock, Christopher / Vandermerwe, S. / Lewis, B.,
出版社	(Prentice Hall, UK)
出版年月	1999
ページ数	718 pp.
言語	ENG
ニュース番号	＜452-528 467-661＞

解説

This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation.

Instructor's Manual (0-13-020763-2).