商品詳細

This revised text explains how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustained competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. It emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The topics of corporate governance, TQM, core competencies, strategic alliances and corporate entrepreneurship are covered, among others.