株式会社極東書店トップ ＞ 商品一覧 ＞ Sports Marketing : A Strategic Perspective.
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解説
This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing process. Written from a true strategic marketing perspective-by a professor of marketing in a college of business-it illustrates the application of marketing principles and processes to the sports industry.