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Contemporary Cases in Retail Operations Management.

Contemporary Cases in Retail Operations Management.

・ISBN 978-0-333-76480-0 hard

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・ISBN 978-0-333-76481-7 paper

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著者・編者Oldfield, Brenda / Schmidt, R. A. / Clarke, I. et al. (eds.),
シリーズMacmillan Business
出版社(Macmillan, UK)
出版年月2000
ページ数343 pp.
言語ENG
ニュース番号<450-501>

解説

Contemporary Cases in Retail Operations is the ideal accompaniment for any student of retailing or those professionals newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems, with a significant practical, problem-solving flavour. The case studies have clear learning objectives designed to encourage the reader to develop awareness and experience in the analysis and evaluation of retail business situations.