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Name: Building Brands Directly : Creating Business Value from Customer Relationships. 2nd ed.
Author: Pearson, Stewart
ISBN: 978-0-333-76361-2

Building Brands Directly : Creating Business Value from Customer Relationships. 2nd ed.

・ISBN 978-0-333-76361-2 paper

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著者・編者	Pearson, Stewart,
出版社	(Macmillan, UK)
出版年月	1999
ページ数	320 pp.
言語	ENG
ニュース番号	＜450-494＞

解説

The most valuable asset of any company is its customer base, yet few companies realize its full potential. Building brands and sustaining brand value is vitally important to the company and all its stakeholders, yet established brands are increasingly under threat and new brands are tougher to build. In this updated paperback edition, Stewart Pearson shows how to build brands by investing in the loyalty of one's customers. With additional material on new technology and new case studies, this book shows how to put the philosophy of customer focus into practice.