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Name: Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behaviour Research. 2nd ed.
Author: Bearden, William O. / Netemeyer, R. G.
ISBN: 978-0-7619-1000-8

Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behaviour Research. 2nd ed.

・ISBN 978-0-7619-1000-8 1999 cloth

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電子版あり大学・学術機関向け電子ブック（eBook）ISBN 978-1-4522-2492-3

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著者・編者	Bearden, William O. / Netemeyer, R. G.,
出版社	(Sage, US)
ページ数	392 pp.
言語	ENG
ニュース番号	＜449-509＞

解説

`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research

This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.