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商品詳細
The Psychology of Saving : A Study on Economic Psychology. 貯蓄の心理学－経済心理学研究
・ISBN 978-1-84064-016-8 hard GB£ 144.00
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| 著者・編者 | Wärneryd, Karl-Erik, |
|---|---|
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 1999 |
| ページ数 | 400 pp. |
| 言語 | ENG |
| ニュース番号 | ＜449-149＞ |
解説
Humans are forward looking and want to make provisions for future consumption according to saving theories. Some people save and others with similar incomes and wealth do not. Why? Whilst psychology has devoted little attention to the forward looking dimension of human behaviour, it contributes theories and techniques for studying the cognitive, motivational, and social factors that affect saving. The book examines the assumption that man is forward looking and desires to provide for the future. It summarises theories and behavioural research in the area of saving and explores the psychological insights and findings of economists and interprets them in terms of modern psychology.
The Psychology of Saving will be welcomed as a major contribution to economic psychology which brings together research and analysis, developing our understanding about rationality, expectations and consumer behaviour.