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What are the personality characteristics of criminals? Is there a cancer-prone personality? And do extroverts have better sex than neurotics? Examining the role of personality in several spheres of life, from crime to consumption, and health to education, this text explores how personality is related to everyday social behaviour. Taking a topic-led rather than theory-based approach, this work provides a comprehensive and critical account of the role of individual personality in everyday life. Each chapter examines the personality variables which affect particular social behaviour. Topics covered include: health; learning; ideology; relationships; crime; creativity; humour; work; leisure; and consumption.