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Name: Introduction to Marketing.
Author: Frain, John
ISBN: 978-1-86152-147-7

Introduction to Marketing.

・ISBN 978-1-86152-147-7 paper

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著者・編者	Frain, John,
出版社	(International Thomson Business Pr., UK)
出版年月	1998
ページ数	320 pp.
言語	ENG
ニュース番号	＜448-429＞

解説

This fully revised and updated text is intended to provide the student with an accessible introduction to the basic themes and issues of marketing. Comprehensive in scope and style, it includes worked examples to illustrate major issues. Also covered are key topics and detailed insights, with practical examples. The book adopts a "how to" approach to implementing strategies and policies.