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商品詳細

Name: Public Relations Practices : Managerial Case Studies and Problems. 6th ed.
Author: Center, Allen H. / Jackson, P.
ISBN: 978-0-13-613803-7

Public Relations Practices : Managerial Case Studies and Problems. 6th ed.

・ISBN 978-0-13-613803-7 paper

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著者・編者	Center, Allen H. / Jackson, P.,
出版社	(Prentice Hall, US)
出版年月	1999
言語	ENG
ニュース番号	＜448-423＞

解説

A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications.

Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations-involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.