株式会社極東書店トップ ＞ 商品一覧 ＞ Successful Marketing Strategy for High-Tech Firms. 2nd ed.
商品詳細
Successful Marketing Strategy for High-Tech Firms. 2nd ed. ハイテク企業のための 成功するマーケティング戦略 第2版
・ISBN 978-0-89006-854-0 hard US$ 107.00
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★★★
| 著者・編者 | Viardot, Eric, |
|---|---|
| 出版社 | (Artech House, US) |
| 出版年月 | 1998 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜447-450＞ |
解説
From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan.