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Name: Online Marketing Handbook : How to Promote, Advertise and Sell Your Products and Services on the Internet. 1998 Edition.
Author: Janal, Dan
ISBN: 978-0-471-29310-1

Online Marketing Handbook : How to Promote, Advertise and Sell Your Products and Services on the Internet. 1998 Edition.

・ISBN 978-0-471-29310-1 paper

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著者・編者	Janal, Dan,
出版社	(Wiley, US)
出版年月	1998
ページ数	464 pp.
言語	ENG
ニュース番号	＜447-446＞

解説

With new information, including the latest on interactive marketing plans, publicity online and home page promotion, the 1998 edition of the "Online Marketing Handbook" is a comprehensive, step-by-step idea guide advising readers on how to market on the web effectively and make money. Presented from a professional marketer's perspective, the tactics, tips and tools described aim to help individuals make the web a crucial part of their future marketing plans. Filled with examples and case histories, the handbook offers advice for an online campaign to increase profits and productivity, enhance customer satisfaction, and successfully compete against competitors. The book includes 50 ways to promote websites and easy-to-follow tactics.