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株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Strategy and Competitive Positioning. 2nd ed.

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Marketing Strategy and Competitive Positioning.

Marketing Strategy and Competitive Positioning. 2nd ed. マーケティング戦略と競争上のポジショニング　第2版

・ISBN 978-0-13-371253-7 paper

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著者・編者Hooley, Graham J. / Saunders, J. A. / Piercy, N. F.,
出版社(Prentice Hall, UK)
出版年月1998
ページ数482 pp.
言語ENG
ニュース番号＜447-445＞

解説

This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).