商品詳細

Non profits are experiencing competition; competition for government funding, competition for private funding, competition for volunteers and even competition in getting their message out to the people they serve. Because of this, non profit organizations need to adapt and develop the capabilities and skills to survive in a market-driven economy. This text outlines how non profit organizations can use marketing to distinguish themselves with funders, those they serve and the public. It outlines key concepts such as why marketing is so crucial to nonprofits, what a marketing cycle is, how and why to write a marketing plan and also how to apply marketing strategies to a non profit's traditional activities.